Be Fruitful and Multiply

0 comments Posted on January 1, 2015

by Rory Vaden

You may have never thought of this before but in Genesis 1:28 God delivers his first command to all of humanity.

He just finished creating the world and then he delivers an initial order to the first two beings in his perfect creation.

What is that very first thing that God says to them?

Is it to have no other Gods before him? Nope. We don’t see that until the Ten Commandments.

Is it to be kind to one another? Nope. Jesus clarifies that later.

God’s first instruction to all of mankind, “Be fruitful and multiply!”


ProcrastinateIt is easy to assume that he is only talking about procreating, but that is too narrow of a view.

In the two verses before (26 and 27) he deliberately says we are created in his image and in his likeness.

If you are created in his image, and he is the creator of the entire universe, then that means there is an element of God’s power inside of you.

You have a divine ability to create.

Which begs the question, “If I could create anything what would it be?”

For me, the answer would be: more time.

It seems like I’m always short on time. I’m always running out of time. Yes, I need more time.

But is it possible to create time?

That question sparked an entire journey to answer the question, “is it possible to create more time?”

As we began studying some of the most successful people on the planet, we noticed that they live and operate in ways that are very different from everyone else.

These Multipliers—as we call them—think differently about time.

Most of us all think of time as finite. But Multipliers do not.

“We all have the same amount of time in a day,” we often say.  And it is true that we all have the exact same amount of time in one day: 24 hours, 1440 minutes, or 86,400 seconds.

But that is exactly the problem. Most of us only consciously consider time inside of the restricting paradigm of one day.

We ask ourselves “what is the most important thing I can do today?” And then we put that on our to-do list.

But the people who get explosive results, the ones who create exponential growth, and the leaders who truly change the world ask a different question.

Their question isn’t, “What is the most important thing I can do today?”

Their question is, “How can I use my time today in a way that creates more time tomorrow?”

Multipliers get outside of the construct of only thinking about today. They realize that there is no way to move efficiently enough to keep up with all of the urgent fires that come up today.

Rather, the only way to keep up with all of the urgent fires is to get out in front of them to prevent them from ever happening in the first place.

Therefore, Multipliers don’t just think about today; they are constantly making calculations and considerations of tomorrow. And the next day… and the next day… and the next day.

We now refer to this mode of thinking as making the Significance calculation. Importance is asking, “How much does this matter?” Urgency is asking, “How soon does this matter?” But Significance is asking, “How long is this going to matter?”

The Significance calculation is a part of the Importance calculation just like Urgency is. But Significance is thinking about how this will play out over time. It’s thinking longer term. And when you do that, you figure out exactly how to create more time.

So how do you create more time?

Simple. And this next sentence is the entire premise of our new book, Procrastinate on Purpose: 5 Permissions to Multiply Your Time:

You multiply your time by giving yourself the emotional permission to spend time on things today that create more time tomorrow.

You stop living Urgent and you start living Significant. You stop being stressed from trying to manage time and you start being fruitful by learning to multiply it.

Rory Vaden, MBA is Cofounder of Southwestern Consulting, a Self-Discipline Strategist and Speaker, and New York Times bestselling author of Take the Stairs. For a free 1-hour webinar on some of the other core principles of Rory’s new book please visit:

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