It Takes Two
From a young age, Kimberly loved to fill blank books with poems and verses and give them to her parents as gifts. When her mom, Georgia, couldn’t find a greeting card at the store, she’d look in one of Kimberly’s books for words to accompany her own original artwork. Recipients of these special handmade creations suggested the mother-daughter pair go into business.
Armed with 24 greeting cards, Kimberly Rinehart and Georgia Rettmer arrived at the Atlanta Gift Mart in September 1984 to see if their unique blend of creativity would sell. The show confirmed what friends and family had been telling the pair for years—there definitely was a place for their original handmade greeting cards.
“The business pulled us more than we pushed it in those early years,” said Kimberly who oversees the day-to-day operations of it takes two.
“What we were doing wasn’t based on research, but on what we believed was a real need in the greeting card industry for something different.”
Despite changes and challenges in the paper industry and the economy, it takes two has remained true to its style and message. Products and marketing plans have been tailored to fit a changing industry without compromising the company’s heart and soul.
Several additional artists have joined the it takes two family over the years, adding a wonderful mix of complementary styles and art mediums. Drawing from such creative resources allows the company to branch out in many new paper categories and markets.
Scrapbooking, a division added to the company in 1997, is a great example of this. it takes two’s art and poetry have flowed effortlessly into that creative and exciting industry.
Since the very first card in 1984, it takes two has grown considerably. From original operating facilities in a spare garage, the company is now located in a spacious office and warehouse complex. Inventory has grown from the original 24 cards to over 5,000 designs of cards, papers, notes, stickers, gifts and more.
“At the very core, we’re in the business of helping people communicate with each other both visually and verbally—whether it’s sending a card, preserving a memory or encouraging a relationship.”
Today, it takes 20 employees and many sales reps across the country to create, produce, package, sell, and ship the product. But, amazingly, with sales to over 27,000 customers worldwide, it still only “takes two” to enjoy an it takes two product…the giver and the receiver.
“And whatever you do, whether in word or deed, do it all in the name of the Lord Jesus, giving thanks to God the Father through him.”
Colossians 3:17 (NIV)
For more information, visit www.ittakestwo.com or your local Christian bookstore.
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