Ordinary Women Extraordinary Lives

0 comments Posted on April 3, 2014

Sometimes, it’s the simple things in life that make all the difference. For two Florida girls, Rachael Russo and Jenn Hedger, that expression is the heart behind their paper goods company Gather & Dwell.

Gather & Dwell started with a conversation, and that conversation has continued.

Jenn and Rachael met while interning on an adventure trip in Georgia, united by their common interests. Jenn graduated with a degree in Graphic Design from the Art Institute of Tampa, and Rachael was trained in photography at the International Academy of Design and Technology.

Both girls started their own businesses and worked in the wedding industry and party planning to various degrees. Rachael sites these experiences as what helped give them an eye for details and decorating as well as a passion for seeing friends and family get together and enjoy each other’s company.

G&D_cardsFor years, Jenn and Rachael considered combining their talents.

“We just talked and planned and prayed and reminded each other that as long as we’re faithful in following where God leads us, He’ll do a work through us,” Rachael shares. “In that process God proved (and has proved over and over again) that when He places something on your heart, you just need to run full speed at it, fearlessly. He’ll work out the details.”

Gather & Dwell officially opened to the public on December 7, 2013.

With wall prints, notepads, greeting cards and an assortment of creative home goods, Gather & Dwell accommodates shoppers via their website: www.gatheranddwell.com. And the response has been affirming.

“We really love all of the positive responses we get about Gather & Dwell because it’s not only the products that people love, it’s that the products remind them of the best parts of themselves,” Rachael says. “It reminds them to take moments out of their day to say and do things that we sometimes get too busy to say and do.”

Both girls know the challenges of balancing a busy life—spouse, family, friends. “Owning your own business comes with the constant challenge of keeping boundaries between your personal life and your business life,” Rachael admits. “Also, just the constant trial and error you go through can be a challenge, but it’s also where most of the learning happens.”

Although the road to where they are now was a long one, as Jenn and Rachael share on their website: “It doesn’t really matter what brought you together, but that you are together.”

Together, these ordinary girls have done something extraordinary—even in the simple things.

They believe that “no matter the season, there are places to be explored, memories to be made and beauty to be discovered in the everyday.”

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